When touring Arsenal’s stadium last week, I couldn’t help
but directly compare it to the work I do at LSU. As part of the many tasks I do
for the Athletic Department, I give numerous tours of Tiger Stadium each week
to hundreds of people. I was eager to see how Arsenal conducted their tours and
to hopefully get ideas for things I could do to enhance the experience of tours
in Tiger Stadium.
The moment
we stepped inside of Arsenal’s Emirates Stadium, I could tell the similarities
would be few and far between. The brand new stadium was incredibly modern
compared to the college football cathedral I’ve grown accustomed to. Instead of
a tour guide, we were handed audio guides that featured videos, commentary and
even a little music. Not to say I wanted a tour guide to show me around a
team’s stadium that I knew close to nothing about, but I know that a guide who
has a true passion for what they are talking about can truly enhance a tour
experience. A great tour guide can convert a neutral sports watcher into a big
fan after an hour. In just about every room you walk through in Emirates
Stadium, there is a trophy showcasing the past success of Arsenal. Tiger
Stadium features only three trophies, which are those of LSU’s three national
championships and are displayed in one room. One thing about Emirates Stadium
that made me miss Tiger Stadium is how new and cozy everything looked yet the
stadium only held a capacity of a little over 60,000 people. Tiger Stadium has
the grimy, haunted and rough feel that I love about the tradition in LSU
football. The stadium, which currently holds over 93,000 people, feels more of
a monster football monument and I love it. LSU does not build a brand new
stadium to accommodate new demands. They simply expand and renovate the venue
that thousands call home on Saturday nights in the fall. The biggest difference
between the two tours is that LSU’s tours bring you through the typical game
day experience that players and recruits get while Arsenal’s brings you through
the executive and high roller areas. Arsenal’s tour shows you the areas the
players go through and use before games, but I never got the true feeling of a
game day atmosphere when walking through.
While
these two tours were very different, the essence of them was the same.
Tradition of excellence is the main theme, and that is constantly reiterated
along ever step of the way. In Emirates Stadium, you are consumed with the
color red, reminding you that you are walking on Arsenal’s stomping grounds.
The same goes for Tiger Stadium. Purple and gold overwhelms you in every room.
Both stadiums have murals of past and current players plastered all over the
walls to show you the heroes that have molded the teams’ history. As the fairly
boring guide at Arsenal did, I too drill into each visitor’s head how important
history and tradition is to my team. On any given day, I might be giving a tour
to businessmen who have no interest in LSU or college football, and after I
drop a little knowledge on them, they often say excited they are to watch LSU’s
next football game. I can’t even consider myself a casual soccer fan, but now I
see how those businessmen feel. I’m excited to watch Arsenal this upcoming
season and pull for the Gunners while all of my friends root on Chelsea and
Manchester United.
No comments:
Post a Comment